Cookie Policy

Last updated: May 03, 2026

This Cookie Policy explains what cookies are, how Aura Mercantile LLC ("Lotus Ritual," "we," "us," "our") uses them on our website https://www.lotusritual.com (the "Site"), the choices you have regarding cookies, and how to find more information.

By continuing to use our Site or by clicking "Accept" on our cookie consent banner, you consent to our use of cookies as described in this Policy. This Cookie Policy should be read alongside our Privacy Policy and Terms and Conditions.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work, work more efficiently, and provide information to website owners.

Cookies allow a website to:

• Remember your preferences (such as language, currency, or login state)
• Track your activity across pages and sessions
• Provide personalized content and advertising
• Analyze how the website is being used

In addition to cookies, we may use similar technologies, including:

• Web beacons (pixels) — Small graphic images embedded in web pages or emails that allow us to track activity
• Local storage — A method of storing data on your device by your browser
• Session storage — Temporary data storage that ends when you close your browser
• Software development kits (SDKs) — Used in mobile apps for similar tracking purposes

In this Policy, we use the term "cookies" to refer to all of these technologies collectively.

First-Party vs. Third-Party Cookies

• First-party cookies are set directly by us when you visit our Site
• Third-party cookies are set by other companies whose services we use (such as Google or Meta)

Session vs. Persistent Cookies

• Session cookies are temporary and expire when you close your browser
• Persistent cookies remain on your device for a set period or until you delete them

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2. How We Use Cookies

We use cookies for the following primary purposes:

• 🔹 To operate our Site — Essential cookies that enable basic functionality such as shopping cart, secure checkout, and account login
• 🔹 To improve user experience — Remembering your preferences and providing a smoother shopping experience
• 🔹 To analyze performance — Understanding how visitors use our Site, which pages are popular, and where improvements are needed
• 🔹 To deliver personalized marketing — Showing you relevant products and advertisements based on your interests
• 🔹 To measure advertising effectiveness — Tracking conversions and the performance of our marketing campaigns
• 🔹 To prevent fraud and ensure security — Detecting suspicious activity and protecting your account

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3. Types of Cookies We Use

We categorize the cookies on our Site into four main types:

3.1 Strictly Necessary Cookies (Always Active)

These cookies are essential for our Site to function and cannot be turned off. They are usually only set in response to actions you take, such as logging in, filling in forms, or adding items to your cart.

Examples of what they enable:

• Maintaining your shopping cart contents across pages
• Processing secure checkout and payments
• Remembering your login session
• Storing your cookie consent preferences
• Load balancing and security functions

Can be disabled? No — the Site will not function properly without these cookies.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously or in aggregate. This data helps us improve the way our Site works.

Examples of what they collect:

• Pages visited and time spent on each page
• Click paths and navigation patterns
• Device, browser, and operating system information
• Referral sources (which website brought you to us)
• General geographic location (country/region level)

Can be disabled? Yes — through our cookie consent banner or browser settings.

3.3 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

Examples of what they enable:

• Showing you Lotus Ritual ads on other websites and social media
• Re-marketing to visitors who viewed our products but didn't complete a purchase
• Tracking purchases that result from our ads (conversion tracking)
• Measuring the performance of email marketing campaigns
• Personalizing product recommendations

Can be disabled? Yes — through our cookie consent banner, browser settings, or industry opt-out tools.

3.4 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language preference, recently viewed products, or wishlist items.

Examples of what they enable:

• Language and currency preferences
• Recently viewed items
• Wishlist contents
• Customized content based on your browsing history

Can be disabled? Yes — but some Site features may not work properly without them.

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4. Specific Cookies and Third-Party Services

Below is a non-exhaustive list of the main third-party services we use that may set cookies on our Site. The specific cookies set by these services may change over time as the providers update their technologies.

4.1 Analytics Providers

Service	Purpose	Privacy Policy
Google Analytics 4 (GA4)	Analyzes Site traffic, user behavior, and performance	Google Privacy Policy

4.2 Advertising Providers

Service	Purpose	Privacy Policy
Google Ads	Displays Lotus Ritual ads on Google search and partner websites; conversion tracking	Google Privacy Policy
Meta Pixel (Facebook)	Displays Lotus Ritual ads on Facebook and Instagram; conversion tracking and re-marketing	Meta Privacy Policy

4.3 Email Marketing

Service	Purpose	Privacy Policy
Klaviyo / Mailchimp (or similar)	Tracks email opens, clicks, and on-site shopping behavior to send relevant marketing emails	See your email service provider's privacy policy

4.4 Payment Processing

Service	Purpose	Privacy Policy
Stripe	Secure payment processing; fraud prevention	Stripe Privacy Policy
PayPal	Secure payment processing	PayPal Privacy Policy

4.5 Hosting and Infrastructure

Service	Purpose
Web hosting and CDN providers	Site delivery, security, and performance optimization

⚠️ Note: This list reflects our typical setup as of the date above. The exact cookies and services in use may vary. For the most up-to-date list of cookies on our Site, please use our cookie consent banner or scan our Site with a browser cookie inspection tool.

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5. Your Cookie Choices and Controls

You have several ways to control or delete cookies:

5.1 Our Cookie Consent Banner

When you first visit our Site, you will see a cookie consent banner that allows you to:

• Accept All Cookies — Allow all categories of cookies
• Reject Non-Essential Cookies — Allow only Strictly Necessary cookies
• Customize Preferences — Choose which categories of cookies to allow

You can change your preferences at any time by clicking the "Cookie Preferences" link (typically located in the Site footer or via a small icon on the page).

5.2 Withdrawing Consent

You may withdraw your cookie consent at any time. Please note that withdrawing consent does not affect the lawfulness of any processing carried out before your withdrawal. After withdrawing consent, some cookies may remain on your device until you clear them via your browser.

5.3 Opt-Out Tools for Specific Services

You can also opt out of certain cookies through industry tools and individual provider settings:

Google Analytics

• Browser opt-out add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Settings: https://adssettings.google.com

Meta (Facebook / Instagram)

• Ad Preferences: https://www.facebook.com/settings?tab=ads
• Instagram Settings: Within the Instagram app under "Ads"

Industry-Wide Opt-Outs

• Network Advertising Initiative (NAI): https://optout.networkadvertising.org/
• Digital Advertising Alliance (DAA): https://optout.aboutads.info/
• European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/
• Canadian Digital Advertising Alliance: https://youradchoices.ca/choices

Please note: Opting out of advertising cookies does not mean you will stop seeing ads — it means the ads you see will be less relevant to your interests.

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6. Browser Cookie Management

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies (may break Site functionality)
• Block third-party cookies only
• Delete existing cookies
• Browse in private/incognito mode (usually doesn't save cookies after the session ends)
• Set up notifications for when cookies are being placed

Browser-Specific Instructions

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Apple Safari (macOS): https://support.apple.com/guide/safari/manage-cookies-sfri11471/
• Apple Safari (iOS): https://support.apple.com/en-us/HT201265
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
• Opera: https://help.opera.com/en/latest/web-preferences/

⚠️ Important: Disabling all cookies, including Strictly Necessary cookies, may prevent you from using certain features of our Site, including completing purchases.

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7. Do Not Track and Global Privacy Control

Do Not Track (DNT)

Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals.

We do not currently respond to DNT browser signals. However, we honor other privacy mechanisms described below.

Global Privacy Control (GPC)

We honor Global Privacy Control (GPC) signals as required under California law. When we detect a GPC signal from your browser, we treat it as a valid request to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising under the California Consumer Privacy Act (CCPA).

To enable GPC, please visit https://globalprivacycontrol.org/ for instructions specific to your browser or browser extension.

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8. Mobile Device Identifiers

If you access our Site from a mobile device, certain identifiers may be collected, including:

• Apple's Identifier for Advertisers (IDFA) on iOS devices
• Google Advertising ID (AAID) on Android devices

You can control these identifiers through your mobile device settings:

• iOS: Settings → Privacy & Security → Tracking → toggle "Allow Apps to Request to Track" off, or Settings → Privacy & Security → Apple Advertising → toggle "Personalized Ads" off
• Android: Settings → Privacy → Ads → toggle "Opt out of Ads Personalization" on, or Reset Advertising ID

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9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in:

• The cookies we use
• Our business practices
• Legal or regulatory requirements
• Industry standards

When we make changes, we will:

• Update the "Last updated" date at the top of this Policy
• Post the revised Policy on our Site
• For material changes, notify you via our cookie consent banner or other prominent notice

Your continued use of our Site after the effective date of any changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.

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10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Aura Mercantile LLC
1500 N Grant St Ste R
Denver, CO 80203
United States

📧 Email: [email protected]
🌐 Website: https://www.lotusritual.com

For privacy-specific inquiries, please use the subject line "Cookie Policy Inquiry" for fastest handling.

This Cookie Policy is part of and incorporated into our Privacy Policy. For information on how we collect, use, and protect your personal information more broadly, please review our full Privacy Policy.

Last updated: May 03, 2026