Last updated: May 03, 2026
This Privacy Policy ("Policy") describes how Aura Mercantile LLC ("Lotus Ritual," "we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website https://www.lotusritual.com (the "Site"), make a purchase, subscribe to our newsletter, or otherwise interact with our Services.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
This Privacy Policy applies to:
This Policy does not apply to information collected by any third party, including any third-party website that may link to or be accessible from our Services.
We collect several types of information from and about users of our Services.
When you interact with our Services, you may provide us with the following information:
Account and Order Information:
Payment Information:
We do not directly collect or store full payment card details. Payment information (such as credit card numbers) is collected and processed by our trusted third-party payment processors (Stripe, PayPal, Apple Pay, Google Pay). We only receive limited information such as the last four digits of your card, card type, and billing zip code for transaction reference.
Communications:
Marketing Subscription Information:
When you visit our Site, we automatically collect certain information about your device and browsing behavior, including:
Device and Connection Information:
Usage Data:
Cookies and Similar Technologies: See Section 4 for details.
We may receive information about you from third parties, including:
We use your information for the following purposes:
Where required by law, we rely on the following legal bases:
We use cookies, web beacons, pixels, and similar tracking technologies (collectively, "Cookies") to enhance your experience on our Site, analyze usage, and support our marketing activities.
Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device and remember information about your visit.
Strictly Necessary Cookies
These cookies are essential for the operation of our Site (e.g., enabling shopping cart functionality, maintaining secure login). You cannot opt out of these cookies as the Site cannot function properly without them.
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Site. We use:
Marketing and Advertising Cookies
These cookies track your browsing activity to enable us to show you relevant ads on third-party platforms. We use:
Functional Cookies
These cookies enable enhanced functionality, such as remembering your preferences and language settings.
You can control cookies through:
Please note that disabling certain cookies may affect the functionality of our Site.
We do not sell your personal information for monetary consideration. However, we share your information with the following categories of third parties for legitimate business purposes:
We share information with third-party service providers who perform services on our behalf, including:
| Category | Purpose | Examples |
|---|---|---|
| Payment Processors | Process your payments | Stripe, PayPal, Apple Pay, Google Pay |
| Shipping & Logistics | Fulfill and deliver orders | International shipping carriers, customs brokers, fulfillment centers in China |
| Email Marketing Platforms | Send marketing and transactional emails | Klaviyo, Mailchimp, or similar |
| Analytics Providers | Analyze Site usage and performance | Google Analytics |
| Advertising Networks | Display targeted ads | Google Ads, Meta (Facebook/Instagram) |
| Customer Support Tools | Manage customer inquiries | Email service providers, helpdesk software |
| Hosting and Infrastructure | Host our website and store data | Web hosting providers, CDN services |
These service providers are contractually obligated to protect your information and use it only for the purposes for which we share it.
If we are involved in a merger, acquisition, sale of assets, financing, bankruptcy, or similar business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your personal information.
We may disclose your information when we believe in good faith that disclosure is necessary to:
We may share your information for any other purpose disclosed to you and with your explicit consent.
Our Site may contain links to third-party websites and services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party site you visit.
Key third parties whose services are integrated into our Site include:
Please be aware that to fulfill your order, your personal information (including your name, shipping address, phone number, and order details) will be transferred to and processed by our fulfillment partners located in China. This is necessary because our products are shipped directly from our facility in China to your delivery address.
Your information may also be transferred to, stored, and processed in countries other than your country of residence, including the United States, China, and other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.
When we transfer your personal information internationally, we take steps to ensure appropriate safeguards are in place, including:
By using our Services and placing an order, you consent to the transfer of your personal information to China and other jurisdictions for the purposes described in this Privacy Policy.
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
| Type of Data | Retention Period |
|---|---|
| Order and transaction records | Up to 7 years (for tax, accounting, and legal compliance) |
| Customer account information | While your account is active, plus a reasonable period thereafter |
| Marketing email subscriptions | Until you unsubscribe, plus a brief retention period for record-keeping |
| Customer support inquiries | Up to 3 years after the inquiry is resolved |
| Website analytics data | Up to 26 months (Google Analytics default) |
| Cookies | Varies by cookie type — see browser settings for details |
When data is no longer needed, we will securely delete or anonymize it.
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. You provide your personal information at your own risk.
In the event of a data breach affecting your personal information, we will notify you and applicable authorities as required by law.
Depending on your location, you may have the following rights regarding your personal information:
To exercise any of these rights, please contact us at [email protected] with:
We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request to protect your information.
You will not be discriminated against for exercising your privacy rights.
If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
In the past 12 months, we have collected the following categories of personal information from California residents:
As a California resident, you have the right to:
We do not sell personal information for monetary consideration. However, under the broad definition of "sharing" in California law, our use of advertising cookies (such as Meta Pixel and Google Ads) for cross-context behavioral advertising may be considered "sharing" of personal information.
To opt out of this sharing, you may:
You may designate an authorized agent to make a request on your behalf. The agent must provide written authorization, and we may verify the agent's identity.
California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, contact us at [email protected].
If you are a resident of Canada, you have rights under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws.
You have the right to:
We comply with Canada's Anti-Spam Legislation (CASL). You may unsubscribe from marketing emails at any time using the unsubscribe link in our emails.
To exercise your rights, contact us at [email protected].
Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA).
If you are under 18, please do not use our Services or provide any personal information to us.
If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us at [email protected].
Some browsers offer a "Do Not Track" (DNT) signal that allows users to express a preference not to be tracked across websites. Currently, there is no industry-wide standard for responding to DNT signals.
We do not currently respond to browser DNT signals. However, we honor Global Privacy Control (GPC) signals as required under California law for opt-out of sale/sharing of personal information.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:
Your continued use of our Services after the effective date of the revised Policy constitutes your acceptance of the changes. We encourage you to review this Policy periodically.
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Aura Mercantile LLC
1500 N Grant St Ste R
Denver, CO 80203
United States
📧 Email: [email protected]
🌐 Website: https://www.lotusritual.com
For privacy-specific inquiries, please use the subject line "Privacy Request" to ensure prompt handling.
If you believe we have not addressed your concerns adequately, you have the right to lodge a complaint with the relevant data protection authority:
This Privacy Policy is effective as of the date listed above and supersedes all prior versions.
Last updated: May 03, 2026
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